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RAFA Glasgow
  For a good night out in Glasgow, visit the RAFA (RAF Association). To get to the club downstairs you need to pass through the original members lounge full of old flight-related memorabilia. It is...
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(Un)common Ground
(Un)common Ground is an international research network exploring the practice of creative, cross-sector collaborations. Case studies of state-of-the-art projects on the crossroads of design,...
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Designing Across Boundaries
With 11 Sao Paulo-based and 9 London-based designers we were involved in a Design Challenge at Villiers Highschool in Southall, London. The goal was to design a product or service for the school, in...
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Fun at Villiers Highschool
During the 60-hour Design Challenge at the Villiers Highschool in Southall London, we coached the design teams in using video as a tool for their research. During the periods that they were working on...
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We love Peter M.
If you have never seen Peter Marigold’s work yet, you should check out¬†his website¬†before you read any further. The¬†furniture he makes is difficult to describe. If you’ve seen it, you’ll know what...
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STBY at the London Design Festival
In one of the forums at 100% Design at Earls Court, London, we presented the Designing Across Boundaries project that we did with designers from Sao Paulo and London, and students from the Villiers...
View ArticleCreative collaborations for innovative service design
by Geke van Dijk. Published in ‘Uncommon Ground: Creative encounters across sectors and disciplines’, edited by Cathy Brickwood et al., BIS publishers, Amsterdam, 2007. (PDF, 5.6MB)
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Uncommon Ground expert meeting
During the second expert meeting of the (Un)common Ground research network, on 24 and 25 September in Amsterdam, creatives from various different backgrounds got together to explore and discuss their...
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The paradox of choice
This book by Barry Schwarz was the topic of discussion for the Innovation Reading Circle on 8 October at the Channel 4 offices in London. The subtitle of the book is ‘Why less is more – How the culture...
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Dutch Design Week
Last week we visited the Dutch Design Week in Eindhoven and were quite impressed with what we saw. There were many different exhibitions displaying high quality design. Far too much to see within one...
View ArticleDesign Research for Service Innovation
Our creative research projects connect organisations with the lives and experiences of their customers. This helps our clients to innovate their service offering, making it more valuable for both their...
View ArticleDesign by Fire
Design by fireOn 13 October we gave a talk at the one-day seminar Design by Fire in Utrecht, organised by HuH (Haring institute of Happiness) and CHI Nederland. One of the presentations that preceded...
View ArticlePassionate for People
by Geke van Dijk and Bas Raijmakers. Presented at the Design by Fire conference on 23 October 2007 in Utrecht, NL. (8.4 Mb, excluding video fragments)
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Design Of The Times
While we were in Newcastle for the Intersections conference, we also visited the design exhibitions that were organized around the town.  Many of the exhibitions reflected on sustainability and showed...
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Payments by mobile and rfid
While in Japan, we obviously kept an eye open for machines that dealt with payments by either mobiles or rfid tags. These lockers in the Tokyo underground can be paid for by using your public transport...
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Hardcopy hyperlinks
¬†What amazed me most when we were touring Japan, were the hardcopy hyperlinks we gradually learned to spot everywhere around us. At first I didn’t notice them, because there were already so many...
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Spunk//STBY
We have initiated a research joint venture with Spunk. This group of Dutch young, dynamic and highly opinionated people (16-19 years old) is never afraid to tackle any subject head on from their own...
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Geke van Dijk
Geke, along with Bas, is a co-founder of STBY, and currently serves as our strategy director. An expert in the field of Consumer Behaviour Research and Human-Computer Interaction, Geke also specialises...
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Bas Raijmakers
Bas Raijmakers is creative director at STBY, and along with Geke, one of our founders. Like all of our senior design researchers, Bas has been involved with a wide range of different service design...
View ArticleConsumer-centered innovation
I just came across this quote in an article in Business Week. It pretty much sums op why the social research we do is so timely and useful to our clients. “The customer replaces the direct competitor...
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